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Bicicletta

Project

Rebranding, Strategy & Brand Identity

Date

2023

For over a decade, The Bicicletta has been an essential part of the city, a Tel Aviv institution.
For some of us, it has been the go-to place for years, knowing we will always have a great experience. Good food and a cool, effortless vibe.

The Bici is divided into two main areas that complete each other— the urban garden, airy and lush with a welcoming breeze, and the bar floor, a cozy, dimly-lit space where local DJs spin captivating tunes.

These distinctive spaces make Bicicletta a truly unique venue;
a place for enjoying excellent local cuisine, relaxing with an intimate drink at the bar, celebrating with friends over the weekend, or grabbing a fresh snack midday.

It has been our pleasure to grow up with this place and to develop a new and more precise visual language to match its evolution.
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