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Parents in the city
Project type
Brand development & Visual Identity
Year
2023
Client
Tel-Aviv Municipality
Creative Strategy
Lu School
The Parenting and Education Center in
Tel-Aviv underwent a rebranding process to better cater to the diverse needs of parents and children in the city.
Throughout this transformation, the values of uniqueness, diversity, adventurousness, and curiosity served as guiding principles, ensuring the center's offerings resonate with the communities it serves.
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