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Parents in the city

Project type

Brand development & Visual Identity

Year

2023

Client

Tel-Aviv Municipality

Creative Strategy

Lu School

The Parenting and Education Center in
Tel-Aviv underwent a rebranding process to better cater to the diverse needs of parents and children in the city.

Throughout this transformation, the values of uniqueness, diversity, adventurousness, and curiosity served as guiding principles, ensuring the center's offerings resonate with the communities it serves.
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